David Demaree

Founder, Principal Design Engineer, and Lapsed Product Manager

I build web experiences & systems at Bits&Letters, the boutique digital agency I founded in 2024. Before B&L, for about a decade I led design-centric product teams at big companies including Google, Adobe, and Stripe, and before that I built websites and apps at agencies and in-house.

I’m a published author, international speaker, and TechCrunch once credited me with inventing the phrase “cognitive overhead.”

A distinguished gentleman holding a cup of coffee

Latest additions to my blog

  • Okay Doomer

    Okay Doomer

    What If… the last few years of the MCU had been heading toward Robert Downey, Jr. coming back all along, and it all didn’t feel so thirsty?

  • A Poke In The Eye

    A Poke In The Eye

    About a week ago, I noticed mild, subtle blurriness in my vision in my right eye, like smudges on a camera lens. On Monday I went to my eye doctor about it; they saw what looked like hemorrhaging on the retina and said I should see a specialist ASAP. It’s never good news when a…

  • Make the most of any monitor with BetterDisplay

    Make the most of any monitor with BetterDisplay

    I’ve been using a wonderful, mostly-free, open-source Mac utility called BetterDisplay, it has been a game-changer, and I recommend it super super highly. (I say mostly-free because, while most features are free, you can buy an optional pro license for $15 that unlocks everything.) macOS is way worse than Windows 11 at managing multiple displays,…