Tag: science

  • Jonah Lehrer on Loss Aversion

    The amygdala, the part of the brain believed to be responsible for fear, is likely also related to the human aversion to loss. Researchers at UCL and Caltech have found evidence that people with damaged amygdalas are willing to make riskier decisions: Both amygdala-lesioned participants showed a dramatic absence of loss aversion yet they retained…