Predictions for Wednesday’s Apple Event

January 26, 2010

When writing about things I'm passionate about, such as Apple products, I tend to be long-winded in a misguided attempt to demonstrate just how much I know about the subject at hand. This usually results in me spending days crafting a perfect post, which I either publish (and come off looking like a crazy know-it-all) or don't (because it's just not perfect enough).

So, knowing this, I'm going to try to keep this predictions post short.

I've been watching Apple for a long time, and feel like I have a handle on what kind of company they are and what they will and won't do. I also have been following Apple rumors for a long time, and while most of what people write about the company is bullshit, there are sometimes patterns of bullshit that, parsed correctly, can point towards the truth.

This should be obvious, but even so it bears repeating: when the Wall Street Journal acts like a rumored upcoming Apple product is real, then it's real. Papers like the Journal don't run stories without confirmation, and the timing of their article stinks of a planned leak by Apple itself.

In other words, the Apple Tablet exists, and it will be demoed on Wednesday.

When you hear scuttlebutt that Steve Jobs considers the Tablet "will be the most important thing [he's] ever done," you really should stop to think about what that means.

In particular, think about the products Jobs has had a hand in creating: the original Mac, the iMac, the iPhone. They all have one thing in common: they're basically all screens with computers attached. For 25 years, Jobs has been trying to make a computer that is pure software, something a user can just interact with without the mediating presence of a keyboard and mouse.

I think he's finally nailed it: the Tablet will be Apple's first step toward user experiences that are entirely software-driven — that are just a screen, nothing else. It won't be perfect; it'll be 1.0. But eventually, the Tablet and its successors will change how we think about computers (not to mention media) forever.

With an intro like that, it seems almost ridiculous to think about specs. But before this thing can be a watershed moment in the evolution of technology, they've gotta make it, and we've gotta buy it. And so:

It's reasonable to expect Wednesday's announcement to be primarily about the Tablet (just as the 2007 Macworld keynote, where the iPhone was announced, was mostly about the iPhone). But the Tablet's hardly the only rumor out there. So here's a quick rundown, with predictions: