Oink is Shutting Down

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Gee, that was fast. Guess not enough people were using Oink to oink oinks.

In my talk about naming things in January (video), I spent like half an hour trashing critiquing Oink's product naming (hence the "oink oink" joke). Though it's fun to think I was among the first to diagnose a startup's fatal flaw, what really killed Oink — which will ultimately kill Path, Stamped, Google+, and anyone else trying to run a social network in 2012 not named "Facebook" — is that social isn't a product. No one is asking for a new app that lets them rate their sandwich, because it turns out that for telling your real friends about an awesome sandwich, texting, email, and Facebook all work just fine.